Tuesday, August 11, 2020

Crafty Universe Helps Craft Shops Get Traffic

Crafty Universe Helps Craft Shops Get Traffic

Crafty Universe Logo

Little Biz Resources announced the launch of a new resource for craft shops and stores featuring handmade items – Crafty Universe!

In the video below, you get get the outline and plans for the site.  Make sure you submit your shop story to: https://craftyuniverse.com (and don’t forget the y after craft).

The post Crafty Universe Helps Craft Shops Get Traffic appeared first on Little Biz Resources.

Saturday, July 18, 2020

Provide Value And Results

How To Provide Value And Results

how to provide value and results

In this series of articles, I’ve discussed:

  • The Importance Of Funnels
  • Your Dream Customer
  • Finding Your Dream Customer
  • Bait For Your Dream Customer

Bait is the hook, story, and offer you provide to your dream customer.  Learn more about these concepts in Russell Brunson’s Book DOTCOM SECRETS.

In this article, I’ll focus on the 4th part of the secret formula: Providing Unique Results And Value

Defining Value

A lot of “guru’s” throw the word VALUE out and rarely define value.  They point you to do your research and tell you to find something valuable for your audience.

To a degree, this is true…but we can define value to get a start.  From the Oxford Dictionary, we see 2 sub definitions that we can work with:

  1. The material or monetary worth of something.
  2. The worth of something compared to the price paid or asked for it.

In both of these, we see there is a monetary element.  Value almost always relates to a PRICE, whether actual or perceived.

The idea taught in DOTCOM SECRETS is that value comes when your dream customer sees the outcomes as something of such great value…the price is not an issue.  

Provide Unique Results

your customers want an outcome

I will be the first to admit that “unique” may not be as easy to define.  

I think just providing the results you promise is a good start.  If you can make them unique, then that is wonderful…if not, just make it happen!

Your offer (which we will talk more about later) supports an OUTCOME.

The outcome is what happens when your dream customer completes, buys, or implements your offer.

That is what your dream customer wants – that outcome.  Let’s take a look at my example.

Kim SEO Example

In SEO (search engine optimization), the goal is really to rank on the first page of a search result.

For example, if someone searches for “painter”, a local painting company would want to show up on the first page of the search results.

Generally, the idea behind ranking on the first page of search results is that you will generate more traffic, which then means more leads, and assuming your funnel isn’t broken – more sales.

So, what is the promised outcome?

When my dream customer implements my 10 Minute A Month Advanced SEO strategy, they will increase their traffic, leads, and sales.  In order to get to this point, they have some work to do – but the outcome my dream customer wants is more SALES (more money).

Regardless Of The Strategy my customers want sales

How Do You Know What Your Dream Customer Wants?

One of the reasons I know what my dream customer wants is because I used to be my dream customer.  My husband and I owned a security company and we needed to generate leads.

Paying for leads was costly and risky, so I applied my SEO tactics to our assets and increased our traffic and leads.  It was the salesman’s job to close those leads…and that’s a completely different discussion.

I am no longer my dream customer (even though I do use all my own recommendations).  More than likely you are NOT your dream customer.

So, how do you find your dream customer’s desires?

You can ask them…or stalk them.  Either one works great.  

Ask vs stalk how to know what your dream customer want

Ask Vs. Stalk

You’re probably going “Kim, you’re crazy!  I don’t want to stalk people and how do I ask my unknown dream customers anything?”

So, let me clarify.

Ask: If you already have a built-in audience (Facebook Group, Facebook Page, Instagram Following, Email List, etc.) you can “ask” them by testing your bait!  I learned about how your dream customer will VOTE with thier wallet from Stephen in the One Funnel Away Challenge.

Stalk: This is a great way to get started.  It’s not really stalking, it’s just finding information.  You found where your dream customers hang out, go hang out with them and see what they have to say.  Visit a few forums, Facebook groups, etc.

The more involved you get with your dream customers, the more you are to figure out what they need and want.  While you get more info on this in the DOTCOM SECRETS Book, there is a great deal of detail in the One Funnel Away Challenge that speeds up the process.

Building A Value Ladder

building a value ladder creating increasing outcomes for your dream customers

As we build our offers and create value for our dream customers, we will continue to see the next need.

A value ladder, which Russell describes in much greater detail in DOTCOM Secrets, is where you build a series of levels of value.

For example, getting the free DOTCOM SECRETS book (just pay shipping and handling) is a great value.  When you enter into his book funnel, you are at 1 level.

As you progress through his other offers, you will see there are various levels of value.  In the book, Russell mentions his highest value offer costs $1 million plus a high percentage of the sales.

There are reasons for this…and we’ll talk more about those when we talk about the value ladder. Next time, we’ll dive more into OFFERS.

About The Author- Dr. Kim Christian

Dr Kim Christian

Thanks for taking the time to read my content!  I am Dr. Kim Christian, but the only person that calls me that is my daughter when she’s pretending she’s opening a business!

Most people just call me Kim (or mommy when my daughter isn’t playing business owner).

My priority is to help other entrepreneurs and small business owners build sustainable businesses both “in the real world” as well as online! 

If you are ready to start building a profitable funnel, get started with the free book (just pay shipping) DOTCOM SECRETS or jump start your funnel building with the ONE FUNNEL AWAY CHALLENGE.

To Your Success,

Dr. Kim Christian

The post Provide Value And Results appeared first on Little Biz Resources.

Friday, July 17, 2020

What Is Bait For Your Dream Customer?

Bait For Your Dream Customer

what is bait for my dream customer
We’ve talked about the importance of funnels as well as identifying your dream customer.
 
Now that we also know where we can find our dream customers, we now need to entice them to become our ACTUAL customers.
 
Continuing the concepts from Russell Brunson in DOTCOM SECRETS, we create bait by having a good hook, story, and offer (more on those momentarily). 
 
Think about bait just like if you were fishing. For those of you who have never fished before, here’s a quick down and dirty of bait.

What Is Bait?

what exactly is bait for my dream customer
Bait comes in different shapes and (I assume) flavors. Sometimes bait is something like a worm and sometimes it’s something like a lure.
 
Different fish are attracted to different bait. Personally, I do not follow which bait goes with what fish, but my dad does. When he takes me fishing, he tells me which bait I need for the type of fishing we are doing.
 
When you are trying to attract your dream customers to become your ACTUAL customers, you want to use the right bait for the right people.

Place Bait In Front Of Your Dream Customers

place bait in front of your dream customers
That’s why we know who our dream customers are (including what they like) and then where they are hanging out (where we place our bait).
 
I used to try to teach this a different way and tell people that you need to find what platforms (such as Facebook, Instagram, Pinterest, YouTube, etc.) where YOUR audience hangs out.
 
It is the same concept. If you have a great hook, story, and offer, but you place it in the wrong pond (put the information on the wrong platform), then you are not likely to catch many fish. Or, in this case, you are not going to attract your dream customers because they are not there!

Offer, Story, Hook - DOTCOM SECRETS

Russell Brunson, in DOTCOM SECRETS explains the importance of bait and how it includes a hook, a story, and an offer.
 
He explains these in reverse order so you can build each of the elements to complement each other. For consistency, I will follow the same order and we’ll talk more about these in future articles.

The Offer - Overview

The offer is where you create a valuable resource that your dream customer absolutely loves. The important element here is VALUE.
 
Value lies in the eye of your dream customer. If you’ve researched your dream customer, you likely know what they value.
 
For example, my dream customers are in the DIY SEO (search engine optimization) niche. These are business leaders with limited time. Something of value is my video that teaches Advanced SEO Tactics With Only 10 Minutes A Month.

I get asked about this all the time, so let me add it here: Not EVERYONE (even if they are all your dream customers) will be interested in your offer at the time they see it.

Not Everyone Is Hungry At The Same Time

Much like when it comes time to eat…not everyone wants to eat the same thing at the same time!

When we have family gatherings (and back when restaurants were open and not limited) we could hardly even agree on the same restaurant and almost no one would get the same thing.

Even if your offer is amazing with the best “fries” and you’ve included an amazing dessert…there will be plenty of people that are not interested.  That is perfectly acceptable!

Expect A Low Conversion Rate

expect a low conversion rate
The numbers tend to vary, but generally, anywhere from 3-5% of your page visitors are ready for the information at that given time.
 
Yes, we can increase this by fine-tuning and narrowing our dream customers to the ones most likely ready (and using a funnel)…but it’s important to understand that you will only get a smaller percentage of people that are interested in your offer at that given moment.
 
Another time, we will talk about the importance of re-targeting and following up with the potential 95-97% of people that will be ready for your offer at a later time.
 
For now, you should understand the importance of creating a valuable offer that relates to your dream customer.
 
Make sure you review DOTCOM SECRETS for more details on the offer.

Story - Overview

The story is exactly what it sounds like – the story behind the offer. Why did you create it? What is in it for your dream customer?
 
In marketing in general, there is the concept of tying the offer to an emotion.
 
Story-telling gives you the chance to tie your offer to an emotion that will make people want your offer.
 
Typically, these emotions tie back to one of the big 3 marketing angles – Health, Wealth, or Relationships.
 
In the One Funnel Away Challenge, you learn about this concept is detail to help you tie your offer back to one of these three areas.

Hook - Overview

The hook is where you will capture the attention of your dream customer. While the bait includes all 3 – hook, story, and offer…you will use the hook specifically to attract attention.
 
A hook is written specifically to create curiosity and intrigue. Ideally, someone reads the hook (which is also the title of your funnel page) and just the hook makes them want your offer…but that takes practice!
 
A good hook is not too difficult to create. You can use templates to help you form a good hook. You can get a set of 20 hook templates here.

DOTCOM SECRETS Book

Dotcom Secrets Book

In DOTCOM SECRETS, Russell details the bait you need to attract your dream customer.

You can get your free copy (just pay shipping and handling) of DOTCOM Secrets by clicking HERE.

If you are ready to jumpstart your funnel building and get your first funnel (or next funnel) built, join the next One Funnel Away Challenge Here.

About The Author- Dr. Kim Christian

Dr Kim Christian

Thanks for taking the time to read my content!  I am Dr. Kim Christian, but the only person that calls me that is my daughter when she’s pretending she’s opening a business!

Most people just call me Kim (or mommy when my daughter isn’t playing business owner).

My priority is to help other entrepreneurs and small business owners build sustainable businesses both “in the real world” as well as online! 

If you are ready to start building a profitable funnel, get started with the free book (just pay shipping) DOTCOM SECRETS or jump start your funnel building with the ONE FUNNEL AWAY CHALLENGE.

To Your Success,

Dr. Kim Christian

The post What Is Bait For Your Dream Customer? appeared first on Little Biz Resources.

Thursday, July 16, 2020

Find Where Your Dream Customers Congregate

Find Where Your Dream Customers Congregate

Locate Your Dream Customers
So far, we’ve talked about the importance of funnels and how a funnel is the most important part of PROFITS.
 
We also covered how it is important to identify the difference between a FUNNEL and building a business. Yes, you can build a business with a funnel but you should focus on the funnel first and then worry about the “business” part. 

For example, don’t worry about setting up an EIN and bank account if you have no idea what type of offer you have or your dream customer!
While the idea behind funnels is to generate profitable leads and customers, you still need to have several elements of a funnel.
 
Russell Brunson, in his book DOTCOM SECRETS, identifies the “secret formula” that helps build successful funnels.

Solutions For Dream Customers

We’ve talked about “dream customers” and how important it is to focus your efforts on matching your offer to your dream customers.
 
Something else to consider at this point is that you may or may not have an offer. If you are completely new to online sales, you will look at your dream customer different than someone who already has something to sell.
 
So, let’s say that you already know you want to work with baseball coaches, but you have no idea what you want to provide as an offer (which is the #4 part of the secret formula). You have an idea of who you want to work with, so you can explore more of what they like or don’t like…and more specifically, what problems they have that you can solve.
Offer Solutions To Dream Customers
When you already have a product, service, or some type of offer – you have a tougher time working backwards and finding people who want what you have already built. 

This doesn’t make it impossible, but may mean it’s more work for you to align what you have with what your dream customer needs (and you may need to adapt what you have already built).
 
Again, this is part of #4 of the secret formula. The point I want to make is that you need to keep an open mind when you get started with your funnel. 

If you know your dream customer and don’t have a product – you will get there. If you have a product and need to identify your dream customer – you have some work to narrow it down (and possibly some testing).
 
But more on that later.
Secret Formula Part 2 Dream Customers

How To Find Where Dream Customers Congregate

In this article, we want to focus on the second part of the “secret formula” – finding where your dream customer congregates.
 
Russell does an amazing job explaining this in his book DOTCOM SECRETS. You can get that HERE to get the details straight from the expert!
 
The “Kim” version is that you need to find the other people in the industry that complement what you want to do. If you don’t know what you want to offer yet, that’s ok! This strategy will help you figure that out, too.
 
To help explain this a little, I’ll use my own examples. Since I know my dream customer is a DIY marketer, small business leader, and interested in SEO- I can find other people in that industry that my dream customer may follow. 

Finding Complementary People

A good example of this is Neil Patel. He’s a rather big SEO guy that shares a lot of content. He offers some free software tools targeted to the DIY SEO marketer. Now, some may feel he is a competitor because he also offers services, but that’s ok for me.
 
I know that there are a lot of people that follow Neil Patel that are not interested in services but instead want to do their own DIY marketing.
 
I know this because I used Neil Patel’s tools (before I found better ones) and I read some of his content.  The difference is that I actually disagree with much of what he teaches.
Don’t get me wrong, Neil teaches good information.  I just feel like a lot of what he teaches is the hardest things for small business leaders to do.  
 
For example, Neil teaches a content marketing strategy that is similar to just about everyone else that teaches a DIY content marketing.  It is time-consuming and a major burden for small business leaders.
 
BUT…it targets the DIY marketer!  So, I know people who follow his content are interested in DIY marketing and would probably be interested in the information I offer, even though it’s different.

How To Find Even More Complementary People

Besides Neil Patel, there are plenty of other SEO leaders.

Of course, finding them may be difficult if I do not already know about them.

This strategy also works if you have no idea where to start finding people in your industry, but you have an idea of the niche/topic you want to focus.

I use Facebook Audience Insights and the Ads Manager to help me find other potential Facebook interests, pages, etc.

There is no really easy way to show this off since Facebook changes constantly, but this video should give you a general idea of how it works (it’s an older video, but will still help you see how Audience Insights works).

Building Your Dream 100

Russell Brunson talks about the Dream 100 in great detail in TRAFFIC SECRETS.

As you continue to explore the other people, brands, and offers within your niche, you will want to keep track of all of them.  You’ll start to build out your Dream 100, but that’s for much later.

The important element to consider is that you will build upon this information.  As you fine-tune your dream customer, you’ll fine-tune your dream 100.  You can learn more about the Dream 100 in the Traffic Secrets Book.

Finding Bait For Your Customers

Dotcom Secrets Book

Inside DOTCOM SECRETS, Russell Brunson talks about needing bait for your customers.

“Bait” is essentially the way you attract your potential customers.  Knowing where your customers are helps you place the bait in front of your dream customers!

Next time, we’ll talk about bait. 

About The Author- Dr. Kim Christian

Dr Kim Christian

Thanks for taking the time to read my content!  I am Dr. Kim Christian, but the only person that calls me that is my daughter when she’s pretending she’s opening a business!

Most people just call me Kim (or mommy when my daughter isn’t playing business owner).

My priority is to help other entrepreneurs and small business owners build sustainable businesses both “in the real world” as well as online! 

If you are ready to start building a profitable funnel, get started with the free book (just pay shipping) DOTCOM SECRETS or jump start your funnel building with the ONE FUNNEL AWAY CHALLENGE.

To Your Success,

Dr. Kim Christian

The post Find Where Your Dream Customers Congregate appeared first on Little Biz Resources.